Ladies and Gentlemen, welcome to Living Head First with Mat and Mili (that’s Mathahle and Milisuthando) for those of you who don’t know us! It’s our likkle webseries that we’ve partnered with Head and Shoulders to produce! A few months ago, they came to me to say they are launching a new shampoo range for African hair. At first I was a little skeps because I’m weary of the ways of capitalism, which doesn’t really care what your politics are, it just wants to know are they profitable? By this I mean I’ve seen some hair brands that are responsible for giving us scabs and alopecia, suddenly produce ranges for natural hair etc. Look, I get it. This is how the world works. But it makes it hard for me to trust what is even in these products and how oh noooow you wanna make ranges for natural hair after all these years of making sure we can’t stand it? I get emotional.
So anyway, Head & Shoulders comes to me, it’s a black woman and I’m already relieved, telling me about this new range that they’ve spent 8 years researching and developing and now it’s finally ready to come out. They would like to partner with me for the next year in marketing the range and getting people on it. Instead of doing the normal blog, Instagram and Facebook posts about it, I decide to give them another idea = how about you sponsor a webseries that my friend Mathahle Stofile and I have been dreaming about for years but had no resources to produce? The woman’s eyes tingle, many notes are taken, our coffees get cold because we can’t stop talking and it’s an emphatic YASSSSSSS! And after a couple of months of putting it together with a wonderful all woman teach from Brainbow Productions, this is the product, a collaborative effort between Mathahle, myself and Head and Shoulders. I hope you like it.
The range is just delicious by the way. The packaging is nice (I’m a packaging hoare), the product smells amazing (not like the stuff that’s usually reserved for our hair which is always either something so chemically overwhelming and smells like cleaning products or something that smells like a eucalyptus candle mixed with vicks and umhlaba owomileyo or something) and it actually works. So in the range, they have a shampoo, conditioner, a hair mask or two and a magic fit-in-your-hand-bag anti scratch spray that is specifically made for when you have a weave, braids or plaits and you can’t reach your scalp to scratch or ”patpat” when the itch comes a-knocking! It’s all minty and fresh and has a sharp nozzle for hard to reach places. What I love about this range is that it’s for all hair whether it’s relaxed, bald, natural, plaited, braided, weave or wig. It’s about the health of the scalp.
Let me not keep you tooooo long. Mat and I’s series is 10 episodes that will be rolled out between now and May next year once a week. It’s just us being us with cameras listening in on the conversations we usually have. Later on in the season, we start to have cool guests who share their hair journeys with us and we are already talking season 2! Tell me what you think of this and what kind of content you’d like to see covered!
Yours in healthy hair!